Writing content for your own website can be challenging. You have to explain clearly and concisely what you do and how much information to do actually need to include? I hear this a lot from my clients.
Content has to speak to your ideal client and their pain points, so that it creates a connection. It has to be easy to read and reader doesn’t get lost in the detail. And last but not least it gives the reader what they need to hear so they buy what you are offering, think benefits not features.