It can be daunting to create content for your business, because you don’t want it to be boring, unprofessional or ineffective. So it’s easier to avoid it altogether! Which is why I’ve created this article to give you the steps and confidence to write brilliant copy that connects with your customer.
I get asked alot ‘why do you need to do a competitor analysis’? It is an important part of a marketing plan, it’s not done to copy what others in the market are doing but it’s about seeing how competitors are positioning themselves. So, what is a competitor analysis?
Last year I was interviewed by Auspicious Arts where we talked about common marketing mistakes and how to overcome them. Our chat inspired me to write this blog post so that my readers can learn from these mistakes and get the most out of their marketing efforts.