My Story
I had been working in the marketing and communication space for 14 years in the private and public sector, when I realised I wanted to help more businesses achieve their dream. I noticed businesses drowning in content, trying to keep up with changing marketing trends and no budget for a full-time marketing manager or assistant.

At this stage, I also had two young children who I wanted to be near home and have flexibility around school events and sicknesses.  So I started to build my business and in turn quit my job

What do I believe in? Each marketing and content strategy needs to be unique to your business, goals and ideal customer.


  • Graduate Certificate in Marketing
  • Bachelor of Communications: Marketing & Advertising
  • Diploma in Business: Marketing

Who's behind the name
Who am I really? I describe myself as well-rounded and well-travelled having lived in four countries:

Australia, UK, Cyprus and Thailand.

I am married, have two adorable little girls and live in Melbourne. I love to write, read and long walks on the beach (sounds cliche but it’s true). We try to spend as much time as we can with our girls outdoors. 
Giving Back
I love to support organisations close to my heart with donations and marketing support. These include mental health, education and not for profit organisations.